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Brand

New Dream, Smarter Drive

Han: the name of the most powerful dynasty in Chinese history is known for its “confidence, strength, inclusiveness and progressiveness”, symbolic of the great rejuvenation of Chinese civilisation. 

Teng: describes the galloping of a valiant steed, symbolic of the unstoppable rise to prominence of a Chinese automobile brand.


Logo explanation:


The pattern of a square inscribed in a circle is symbolic of the oriental wisdom of “to know all around but to act straight” and of harmony and inclusiveness.
The silver outer frame has a high quality feel about it, reminding one of modern high-end manufacturing, and the galloping horse at the center is symbolic of the creativity and pioneering spirit of Hanteng Autos as an indigenous Chinese car brand. The background in red, an auspicious color in the Chinese culture, conveys a sense of vitality and strength.

  • Brand Mission

    Building the Chinese People’s Preferred Vehicle

    Leveraging innovative technology, rigorous management, human-centric design and a progressive enterprise philosophy to provide the widest range of Chinese consumers with products and services of outstanding value and quality, striving to exceed consumer expectations.

  • Brand Positioning

    China’s “High Baseline, Dual-Drive” Automaker

    Entering with a high baseline, Hanteng Autos seamlessly combines advanced technologies and a progressive enterprise philosophy with its own unique advantages, striving to establish itself as a leader in the Chinese automobile industry. Hanteng undertakes comprehensive development, utilising a dual drive strategy combining both traditional fuelpower and new energy technologies, integrating advantageous resources in R&D, supply, marketing and talent.

  • Brand Slogan

    New Dream, New Drive

    In joint pursuit of the ‘China Dream’, ‘Auto Dream’ and ‘Hanteng Dream’, and combining our own dreams with those of consumers, Hanteng Autos is committed to providing consumers with the vehicle of their dreams, to help them realise their own dreams. 

  • Brand Vision

    Building a Timeless Auto Brand, for this Century and Beyond

    Upholding the strategy of “high baseline, collaborative innovation, global integration and interactive development”, Hanteng Autos promises its customers a timeless brand for years to come, committed to satisfying the needs of consumers, and a pursuit towards the perfect auto lifestyle.

  • Brand Values

    Innovation, Integration and Quality

    With a focus on innovation in NEV and IoV technologies, and the integration of international technology, talent and supplier resources, Hanteng Autos is determined to build superior vehicles for Chinese consumers, compliant with stringent European quality standards. 

  • Brand Identity

    Friendly Inclusiveness, Intelligent Progressiveness

    Hanteng Autos has user needs and expectations in mind activities in every phase of the business cycle, from R&D to manufacturing to sales and service, while embracing sustainable development and progressive thinking to build the dream vehicle for consumers.